Richmann Addai
richmanaddai@gmail.com
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Relay Case Study • 2 min Read
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1. Context
Relay was a product I designed In-House for Utopia Tech, a software startup exploring new SaaS verticals in Ghana. They identified a gap in the market and work began on Relay: a bulk SMS tool for helping businesses and individuals handle bulk sms campaigns. My job was to give our UI a more modern feel than legacy competitors through a simplified sser experience and modern look.
2. The Problem
The bulk SMS tools on the market had three major issues:
- Clunky workflows: sending a simple campaign took too many steps.
- Outdated interfaces: they looked (and felt) like Windows 98 (Exaggeration).
- Poor hierarchy: users couldn’t tell where to start or what to do.
Competitor Dashboard : Mnotify
In-House Solution Dashboard : Relay
3. My Role
I handled product design. My tasks included:
- Conducting competitor research to analyze what current tools lacked.
- Polishing the entire campaign creation flow for clarity and speed.
- Designing a modern interface that could scale with multiple clients.
- Creating high-fidelity designs for web, working closely with devs.
4. Screens / Flows
Navigation
I stripped the navigation down to only the most essential actions: Dashboard, Contacts, Send SMS, Recharge, and Help ensuring users could access their entire workflow with minimal friction. I also introduced a "Switch Service" function in the nav to accommodate the company’s roadmap to support SMS, Voice, and Email under a unified platform.
Dashboard
Instead of overwhelming users with stats, I prioritized recent campaigns and status indicators so you could glance and go.
Recharge SMS
I treated recharging SMS like a SaaS subscription showing volume tiers, cost breakdowns, and helpful nudges around usage so teams could make better purchase decisions.
Send SMS
Message composition, segmentation, and delivery timing all live in a well organized, easy to navigate interface
5. Next Steps
The product hasn’t launched yet, but the design foundation is built to scale not just visually but structurally. We’ve laid the groundwork for future channels like voice and email, without complicating the current SMS flow. Once live, the goal is to onboard internal teams first, then extend to external clients and I’m confident the clarity of the experience will speak for itself.
6. Links
Send me an email. I'll share a link to the prototype. Cheers.
richmanaddai@gmail.com